Experience

Strategy Intern, 360i New York, NY | Summer 2016

  • Clients: Malibu rum, Oreo, MetLife, HBO, Subway
  • Worked directly with the Chief Strategy Officer and Chief Creative Officer to create a presentation identifying innovation in 2016 Cannes Lions winners
  • Wrote, edited, ad implemented a biweekly trend newsletter sent directly to clients
  • Conducted trend research and produced analysis reports across multiple product categories
  • Lead Strategist on the winning team of 360i's 2016 Summer Internship Competition

President, TNH student advertising agency Syracuse, NY | Fall 2016

  • Managed 153 students and 12 clients accounts as head of the nation's largest student-run advertising agency
  • Built and maintained relationships with local, national, and international clients
  • Reviewed and approved all strategic and creative work before it was sent to clients
  • Made agency contacts, planned logistics, and led a two-day trip touring Boston advertising agencies with 12 Newhouse students

Research Assistant, Illuminating 2016 Syracuse, NY | Fall 2016–Fall Present

  • Academic research project sponsored by Columbia University and Syracuse University that uses machine learning to analyze how candidates for public office use social media
  • Conduct error-checking of software that automatically categorizes social media messages
  • Identify keywords and phrases to add to the code's lexicon
  • Write code for search queries to parse hundreds of thousands of news articles

Strategy Director, AAF NSAC Syracuse, NY | Spring 2017

  • Selected by professors to serve on the team representing Newhouse in the American Advertising Federation's National Student Advertising Competition
  • Led 12 team members in consumer, category, and product research
  • Oversaw and created research guidelines for 2 focus groups, 600 minutes of on-the-street interview, 15 in-home ethnographies, 29 store visits, and more
  • Developed an insight-driven strategy for an integrated advertising and retails campaign for Tai Pei frozen meals

Teaching Assistant, Syracuse University Syracuse, NY | Fall 2016

  • Assisted a database professor in a 30 person 300-level class
  • Trained students in the SQL coding language in weekly labs
  • Graded student assignments

Education

Syracuse University, 2017

S.I. Newhouse School of Public Communications

School of Information Studies  

  • Bachelor of Science: Advertising
  • Bachelor of Science: Information Management and Technology
  • Renée Crown University Honors Program, Dean’s List, Founder’s Scholarship, iSchool Scholar, GPA: 3.9
  • Member of the Association for Computing Machinery

Skills

  • Research Sysomos, Simmons OneView, MRI+, Mintel, LexisNexis, ProQuest, iResearch
  • Design Adobe Photoshop, InDesign, Illustrator
  • Web HTML/CSS, Wireframing, user flow diagramming, Microsoft Visio, Google Analytics, MailChimp, Squarespace
  • Video Final Cut Pro X, iMovie
  • Audio Logic Pro 9, GarageBand, Audacity
  • Virtual Reality Unity 5 (for Oculus Rift and HTC Vive), 360 degree video recording and stitching
  • Coding Basic Java programming, T-SQL database coding
  • Productivity Microsoft Word, PowerPoint, Excel, Keynote, Slack, Basecamp
  • Miscellaneous Live sound and audio recording systems, Eagle Scout